Saugeen Shores Shopping Centre is the primary retail centre in Port Elgin, a growing community situated on Lake Huron. Port Elgin benefits from being a popular summer cottage location and its close proximity to Bruce Power, the largest employer in the area, resulting in above average household income. The plaza is strategically located at the intersection of Goderich Street (Highway 21) and Devonshire Road. With excellent visibility along this major arterial route, the centre serves local residents year-round, and draws traffic from neighbouring communities such as Southampton. Just north of the site is Your Independent Grocer, Shoppers Drug Mart, several other retailers and additional shopping nearby. Anchored by Food Basics, Dollarama, Goodwill, Starbucks, and Stacked Pancake House, the centre serves as the main commercial destination for residents and visitors in the area.